The Gamification Report

Power as a Key Motivator for Play adult learning behavioral science corporate training game design gamification motivation narrative Jun 26, 2019

by Jonathan Peters, PhD
Chief Motivation Officer, Sententia Gamification

In the first-ever empirically-based taxonomy of human needs and desires (how’s that for an opening line), Steven Reiss, PhD identified 16 Core Desires that we all have. These Core Desires motivate us to do certain...

Every Profession that Designs Experiences For Others Uses Personas... Except Learning and Development adult learning behavioral science corporate training gamification instructional design motivation narrative Jun 12, 2019

Pretty much every profession that designs experiences for other people uses personas… except the learning and development community. Game designers, app designers, web page designers all rely on personas to determine what will appeal to their target audiences and what things they should...

What Can We Learn from the Marshmallow Tests for the Gamification of Learning? adult learning behavioral science corporate training e-learning gamification instructional design motivation May 14, 2019

by Jonathan Peters, PhD
Chief Motivation Officer, Sententia Gamification

In our efforts to make learning engaging through gamification, we may trip over some unintended consequences. It turns out that there are some advantages to dry, boring lectures.

It goes back to the famous...

The Dark Side of Oxytocin adult learning behavioral science business objectives corporate training gamification motivation Apr 22, 2019

by Jonathan Peters, PhD
Chief Motivation Officer, Sententia Gamification

In several of my articles and webinars, I’ve noted the importance of story in learning programs. Specifically, I mentioned the work of Paul Zak who, with the help of the Department of Defense, has shown that when we...

In Search of Fun adult learning corporate training e-learning gamification instructional design motivation narrative Jan 28, 2019

by Monica Cornetti
CEO, Sententia Gamification

Is it possible to make dull, difficult, tedious, or challenging tasks just a little more fun?

What if you could make your employee learning experiences interesting, challenging, and FUN -- perhaps more game-like?

The reality is… you enjoy...

Level-up Learning: Five Levels of Gamification Design adult learning business objectives corporate training e-learning game design gamification Nov 29, 2018

by Jonathan Peters, PhD
CMO, Sententia Gamification

There is an oft-quoted and perhaps overused prediction by Gartner that 80 percent of gamification efforts are destined for failure. (At least that was the prediction in 2014.) Given the prevalence of the Pareto Principle (80/20 Rule), we could...

4 Levels of Measurement for Your Next Gamification Project adult learning business objectives corporate training e-learning gamification Nov 25, 2018

Written by Monica Cornetti
CEO, Sententia Gamification

Let's talk Key Performance Indicators or KPIs. In its simplest form, a KPI is a type of performance measurement that helps you understand how your HR or L&D department is performing. If everything is important… nothing is important....

The Gamification Report Blog

We have a gift for you!